Explore Our Upgraded Platform Today!
We are thrilled to announce the launch of our brand new website, destinationperth.com.au. After months of hard work and dedication, we are excited to unveil a platform designed to elevate your online presence and drive more traffic to your website. The new Destination Perth website delivers an enhanced and user-friendly experience for consumers and provides our members with increased opportunities to showcase their businesses, while also better showcasing the diverse range of experiences our region has to offer.
With the aim of increasing exposure and boosting engagement, we've implemented several new features that will provide our members with:
- Enhanced Visibility: the website offers improved search functionality and user-friendly navigation, making it easier for potential customers to find member businesses and explore what the Perth Region has to offer.
- Improved Business Listings: Business listings now include a dedicated "BOOK NOW" button that links directly to the members' booking or enquiry page and showcases current offers and events linked with the business listing.
- CRM Integration: The new website integrates more seamlessly with our CRM, enabling members to manage their own event listings and holiday offers through the Member Extranet Portal. Additionally event and offer listings can link direct to associated member business listings, strategically designed to drive traffic to business pages and enhance visibility for both your events/offers and your overall business presence.
- Enhanced Blogs: The Perth Blog provide valuable information about things to do in Perth, with curated content that includes links to member businesses. Our blogs are actively promoted through our email marketing campaigns and social media channels, ensuring maximum exposure for our members.
- Display Advertising (coming soon): Exciting new display advertising opportunities will soon be available on our website through the DTN - Destination Travel Network. Display advertising presents a unique chance to expand your audience reach and drive traffic directly to your website. Stay tuned for the official launch, coming soon to our valued members and industry.
We will be undertaking a comprehensive site-wide content review to ensure our website is high-performing and effectively communicates our brand messaging and meets the needs of our audience. The review will focus on accuracy and consistency of destination information and SEO optimisation, to increase engagement and drive conversions for member businesses.
We believe these enhancements will not only increase our members' online visibility but also drive more leads and conversions. We invite you to explore the new website and encourage members to take action on the following steps to maximise the benefits of these exciting opportunities:
- Update Business Listing Content: Review your business listing and update your content through the Member Extranet Portal.
- Add a Book Now Button: This is a NEW feature for business listings – members can now add a direct booking URL to their business listing.
- Utilise your Additional Listing: Platinum and Gold Members have access to an additional business listing for onsite services/products.
- Submit Holiday Offers: Submit your holiday offers through the Member Extranet Portal for listing on the Perth Holiday Offers page and your business listing.
- Submit Events: Submit your events through the Member Extranet Portal for listing on our Perth Events Calendar and your business listing.
- Marketing Menu: Our Marketing Menu offers various opportunities for members to promote their business on our website, including website features and competitions.
If you need help accessing the Member Extranet Portal, updating or creating a business listing, or have any questions about the new website, please feel free to contact rachel@destinationperth.com.au.