About Us

Destination Perth (DP) is the peak destination marketing and management organisation for the Perth region, promoting the destination as a unique Australian leisure tourism offering to domestic and international travellers.

We are not-for-profit organisation funded by Tourism Western Australia to deliver a program of destination marketing programs that grow awareness and visitation to the region. Additional independent funds are earned through commercial marketing activities, tourism planning and strategy development, grants, corporate partnerships and member contributions.

Our key objectives are to increase destination awareness, grow visitor dispersal, length of stay and spend and support the growth of tourism product and density in our region.

OUR VISION

To establish the Perth region as Australia's West Coast hub, internationally recognised as a must-visit region with diverse experiences.

OUR PURPOSE

To work collaboratively with stakeholders to develop and facilitate cohesive destination marketing and development activities to increase visitation resulting in economic benefit.

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Our Region

Perth and surrounds is marketed to consumers showcasing our key regions - Avon Valley, Fremantle, Mandurah & Peel, Northern Valleys, Perth City, Perth Hills, Rockingham, Rottnest Island, Sunset Coast and Swan Valley.

Avon Valley

The Avon Valley region, a comfortable drive east of Perth City, offers patchwork of green rolling…

Fremantle

Discover what's on in the bustling, dynamic port city of Fremantle. There’s always plenty…

Mandurah & Peel

Welcome to Perth’s aquatic and adventure playground. Thongs, bathers and a towel are the only…

Northern Valleys

Just beyond Perth’s northern fringe, the landscape opens into a diverse tapestry of rolling…

Perth City

Perth's superb position on the banks of the Swan River (Derbarl Yerrigan) and nearby hectares of…

View the Destination Perth regional map

Tourism Destination Management Plan

In 2024, after a significant consultation with the tourism industry and local governments, Tourism Western Australia launched Tourism Destination Management Plan (TDMP) to establish a vision for the region, supported by goals and priorities designed to drive tourism at all levels. The key priorities reflect product development trends and stakeholder insights and are supported by abridged Regional Tourism Development Strategies (RTDS) to address supply, demand and capability gaps ensuring a holistic approach to tourism for the next 10 years.

There are significant economic benefits from working collaboratively across regional and local government boundaries for both emerging and mature destinations. Our team of marketing, destination and tourism professionals work with our partners to deliver bespoke projects aimed at building capacity, supporting product development, and dispersal aspirations outlined in the TDMP. I invite you to get in touch to discuss these opportunities and explore how we can work with your organisation to achieve better tourism outcomes for your region.

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Destination Perth - A Year in Review

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About Us

OUR VISION

OUR PURPOSE

Our Region

Avon Valley

Fremantle

Mandurah & Peel

Northern Valleys

Perth City

Tourism Destination Management Plan

Destination Perth - A Year in Review

Our Team

Our Partners and Members

Marketing

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