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About Us

Destination Perth (DP) is the peak destination marketing and management organisation for the Perth region, promoting the destination as a unique Australian leisure tourism offering to the intrastate market and international tourism trade. 

We are one of five not-for-profit Regional Tourism Organisations (RTO) funded by Tourism Western Australia to deliver a program of region focused intrastate campaigns. Additional independent funds are earned through commercial marketing activities, tourism planning and strategy development, grants, corporate partnerships and member contributions.

Our key objectives are to increase destination awareness, grow visitor dispersal, length of stay and spend and support the growth of tourism product and density in our region.

OUR VISION 

Is to establish the Perth region as Australia’s West Coast destination, an international gateway to Australia and a must-visit and experientially diverse destination.

OUR PURPOSE 

Is to work collaboratively with stakeholders to develop and facilitate cohesive destination marketing activities to increase visitation resulting in economic benefit.

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VIEW OUR CONSTITUTION

Our Region

 Perth and surrounds is marketed to consumers showcasing our key regions - Perth City, Fremantle, Swan Valley, Sunset Coast, Rottnest Island, Perth Hills, Mandurah & Peel, Rockingham, and the Avon Valley.

Aerial view of the Old Swan Brewery and Swan River, Perth City

Perth City

Perth's superb position on the banks of the Swan River (Derbarl Yerrigan) and nearby hectares of…

The National Hotel, Fremantle

Fremantle

Discover what's on in the bustling, dynamic port city of Fremantle. There’s always plenty…

Cycle past bay, Rottnest Island

Rottnest Island

Just 20km off the coast of Fremantle, but an entire world away, lies the sunny holiday island of…

Region-Perth-Beaches

Sunset Coast

With 197 kilometres of sun, sea and white sand to be enjoyed on the coastline, you can be as active…

Dining at Sandalford Winery, Swan Valley

Swan Valley

Rising from the rich earth and crowned by endless blue skies, the Swan Valley landscape is different…

The Hike Collective, Perth Hills

Perth Hills

Scattered throughout the wide ranges of the Darling Scarp and only 45 minutes east of Perth City…

Rockingham foreshore

Rockingham

Get your aquatic adventure on in Rockingham. With an abundance of activities, there are plenty of…

Crusing through the canals, Mandurah

Mandurah & Peel

Welcome to Perth’s aquatic and adventure playground. Thongs, bathers and a towel are the only…

Aerial view of Beverley, Avon Valley

Avon Valley

The Avon Valley region, a comfortable drive east of Perth City, offers patchwork of green rolling…

Tourism Destination Management Plan

In 2024, after a significant consultation with the tourism industry and local governments, Tourism Western Australia launched Tourism Destination Management Plan (TDMP) to establish a vision for the region, supported by goals and priorities designed to drive tourism at all levels. The key priorities reflect product development trends and stakeholder insights and are supported by abridged Regional Tourism Development Strategies (RTDS) to address supply, demand and capability gaps ensuring a holistic approach to tourism for the next 10 years.

There are significant economic benefits from working collaboratively across regional and local government boundaries for both emerging and mature destinations. Our team of marketing, destination and tourism professionals work with our partners to deliver bespoke projects aimed at building capacity, supporting product development, and dispersal aspirations outlined in the TDMP. I invite you to get in touch to discuss these opportunities and explore how we can work with your organisation to achieve better tourism outcomes for your region.

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Destination Perth - A Year in Review

Our Team

Our Team

Destination Perth's skilled marketing team executes a program of strategic marketing activities…

Hillarys Boat Harbour

Marketing

Destination Perth is active across multiple distribution channels and our skilled team of marketing…

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Perth Region Tourism Organisation, Inc.
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Destination Perth acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and culture. We pay our respects to all Aboriginal peoples; Elders past, present and emerging.

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