Contribute to the Growth of Tourism and Promote your Business with Destination Perth.

Membership with our organisation is a mutually beneficial relationship and suits all businesses that are stakeholders of Perth's tourism industry.

Members have the opportunity to contribute to the growth of tourism in Perth and surrounds and in turn directly benefit from promotional opportunities when opting in to participate in our cooperative marketing opportunities.

Membership Benefits

Benefits vary depending on membership level and by becoming a member you have the opportunity to:

•    Expose your business via our most powerful asset, our website:;
•    Take advantage of subsidised advertising rates in our marketing campaigns;
•    Participate in cooperative marketing opportunities developed for our members;
•    Promote your business in our annual holiday planner;
•    Attend Destination Perth events at a subsidised cost;
•    Meet one-on-one with our marketing team to discuss business opportunities plus more. 

Membership provides the opportunity to promote your business via our digital, social and marketing campaigns, advertise in our publications and participate in our cooperative trade and consumer activities. By being a proactive and engaged member, membership can add value to your business and ensure you are part of a powerful local tourism network. Click here to view the planned Marketing Activities for the 2021-22 financial year. 

Who Can Become a Member?

Any entity that owns a tourism business or a tourism service within the Perth and surrounds region is eligible to become a member of PRTO. Read the Conditions of Membership to find out more.

Membership Structure

Our membership structure consists of three financial levels - Platinum, Gold and Silver, giving you the option of a level that best suits your needs, providing benefits through our various cooperative marketing opportunities. There is also a Non-financial level of membership for those who simply wish to have a business listing featured on our website. 

Platinum, Gold and Silver members gain membership rights as prescribed under the Associations Incorporations Act and the organisation's Rules, including eligibility for nomination and voting for membership of the Perth Region Tourism Organisation Inc. board and attend AGMs. Read the Conditions Of Membership and download the PRTO Constitution

Become a Member Today!

Please click here to view our current Membership Prospectus with a list of inclusions, and click here to complete our Membership Application Form.

For more information about membership contact the Destination Perth Team. We welcome the opportunity to meet with you to discuss how you can best leverage membership with PRTO to maximise the return on investment for your business. 

About Destination Perth

Elizabeth Quay, Perth City

About the Perth Region Tourism Organisation

Find out more about our organisation including our vision and goals and how we work to promote Perth and surrounds.

Fremantle Rainbow by Marcus Canning, City of Fremantle

PRTO Board and Staff

The PRTO is overseen by a skill-based board consisting of representatives from the tourism industry and managed by its CEO and staff.

Swan Valley

Membership with Destination Perth

Tourism operators in the Destination Perth region can join our organisation as a member. Find out why you should join and how.

Boat Shed, Swan River

Destination Perth Marketing Activities

Trading as Destination Perth, PRTO undertakes an annual program of strategic marketing activities designed to attract visitors to our region and to increase our region's international and domestic profile.