The results of the 2024 RTO Member Survey have been released, which reflects a growing confidence in Destination Perth and the value we provide.

We are proud to have achieved an outstanding 93% member satisfaction in 2024, with no members feeling negatively towards us. Thank you to those members who provided valuable suggestions. We have implemented change after each survey in the past 2 years, and there's no doubt that listening to you has delivered these results. Click here to view highlights from the survey and further details below.

Survey Highlights:

  • Consistently increasing satisfaction – Since 2021, more members feel positively about Destination Perth, reaching our highest satisfaction level yet.
  • Top reasons for membership – Supporting destination marketing, business exposure, and networking opportunities remain the most valuable benefits for our members.
  • Destination marketing effectiveness – We received a 93% effectiveness rating, with 70% of members finding it extremely effective. The intrastate market continues to be the most valuable.
  • Exceptional support & collaboration – An impressive 98% of members are satisfied with the support and collaboration we offer.
  • Membership value on the rise – Perceived membership value has increased 16% to 94%, with advocacy, marketing, and networking highly valued.
  • Member testimonial: “Destination Perth actively engages with members, providing updates, opportunities, and tailored advice to help businesses maximise their involvement. Members have access to networking events that connect them with industry peers, local governments, and other key stakeholders.”

We appreciate your valuable feedback and will focus on:

  • Targeted destination marketing campaigns to maintain strong exposure.
  • Enhanced destination and product development in collaboration with local government partners.
  • More training workshops and structured networking to support business growth.

Our Commitment to You:

  • We will continue the work that has delivered these positive results while striving for ongoing improvement.
  • We will keep you updated on our destination development efforts—this work takes time, but we remain dedicated to progress.
  • We will listen, adapt, and implement the new initiatives suggested where possible and engage with other industry bodies to assist in this delivery.

Thank you for being a part of Destination Perth. Your engagement and feedback help shape the future of our industry, and we are excited to keep building success together.